O N L I N E
The central hub to brand assets, guidelines,
and downloads for Maria's Paella.
Welcome to our Brand Kit
This central hub provides everything needed to present our brand clearly and consistently.
Here you’ll find approved logos, brand colours, font pairings, and downloadable assets ready to use across digital and print materials.
Please use this page as your reference whenever creating communications for Maria's Paella.
COLOUR USAGE
40%
30%
20%
5%
5%
PLEASE NOTE: The below is provided as a guide only, while font options within the app are continually being improved.
Headings Fraunces in blue
SUBHEADINGS BARLOW BOLD UPPERCASE IN RED
Body text Fraunces Light, Bold & Italic in grey #222222.
When in doubt, left align all text to maintain clarity, consistency, and ease of reading.
THE VISION
More than a catering business, Maria's Paella is a celebration of food, people and connection.
Inspired by the warmth and hospitality of Spain, the brand brings authentic paella to private gatherings, weddings, corporate events, and community celebrations through immersive live cooking experiences.
Guests are drawn in by the aromas, colours and theatre of the giant paella pan, creating moments of conversation, curiosity and shared enjoyment.
THE STYLE
The visual identity should feel vibrant yet approachable, balancing traditional Spanish influences with a modern, welcoming aesthetic. It should evoke long lunches, extended gatherings, laughter around the table and the joy of sharing food with others.
Above all, Maria's Paella is about creating memorable experiences where food becomes the centrepiece for bringing people together and stays true to its promise: Food for Your People.
SPANISH HOSPITALITY
Where every meal is a celebration and every guest is welcome.
Inspired by relaxed afternoons, communal tables and the simple pleasure of gathering with family and friends. Maria’s Paella captures the warmth and generosity of Spanish hospitality through vibrant colours, patterned table linens, fresh lemons, shared plates overflowing with food. The feeling is relaxed, abundant and joyful.
AROUND THE PAN
The paella pan is the stage for an immersive experience.
More than catering, Maria's Paella is a live Spanish cooking experience. The theatre of the giant paella pan, the movement of cooking, rising steam, vibrant ingredients and the interaction between the chef and the guests. Immersive and energetic, capturing the sights, sounds and aromas that draw people together.
FOOD FOR YOUR PEOPLE
Authentic moments shared with the people who matter most.
Centred around connection, community and belonging, we celebrate the people gathered around the food as much as the food itself. Warm smiles, shared conversations, spontaneous laughter all take centre stage. Approachable, welcoming and human, reflecting our belief that food is a catalyst for bringing people together.
Follow our feed...
#MariasPaella #Food ForYourPeople #SpanishHospitality #RiverinaFoodBowl #VisitWagga
POWERED BY
THE BRAND BAR
