OKTOBER: EMAIL MARKETING FOR SHOPIFY SCALE UPS

Oktober is a young agency specialising in email and SMS marketing for fast-growing eCommerce brands. With a goal of helping ambitious entrepreneurs move away from ad reliance they offer strategies that create lasting customer connections. Oktober believes scaling an ecommerce brand requires each channel to perform like it's "that time of year.

This approach leads to repeat purchases and builds brand loyalty that paid ads alone can’t achieve. Oktober’s brand is a mix of playful energy and strong authority, combining deep industry knowledge with genuine connections.

This design system outlines the core visual identity behind Oktober. A brand built on clarity, confidence, and high performance.

From the custom wordmark to the stripped-back color palette, every element is designed to reflect Oktober’s mission: strategic, direct, and ready to scale. It’s not just a look. It’s a signal. A distinctive style that blends outlaw energy with modern authority.

Use this guide to ensure consistency, impact, and edge across every touchpoint.