ACT: MORE THAN A PLACE TO TRAIN.

ACT IS A DUTCH GROUP TRAINING GYM BUILT AROUND A SIMPLE CYCLE: ACTION. CONQUER. TRIUMPH. IT’S NOT JUST ABOUT GETTING STRONGER, IT’S ABOUT PUSHING LIMITS, AND CREATING LASTING CHANGE. TOGETHER.

THIS DESIGN SYSTEM OUTLINES THE CORE VISUAL SYSTEM BEHIND ACT FITNESS. A BRAND BUILT ON MOVEMENT, PROGRESS, AND PURPOSE.

FROM THE FIRST STEP TO THE FINAL TRIUMPH, EVERY ELEMENT OF THIS IDENTITY IS DESIGNED TO REFLECT OUR CYCLE: ACTION. CONQUER. TRIUMPH. IT’S NOT JUST A LOOK. IT’S A FEELING. A SENSE OF STRUCTURE, CLARITY, AND DIRECTION. IT'S EVERYTHING OUR COMMUNITY TRAINS FOR.

USE THIS GUIDE TO ENSURE CONSISTENCY, PROFESSIONALISM, AND IMPACT ACROSS EVERY TOUCHPOINT.

ACT Brandmark Explained
ACT Brandmark Grid
ACT Brandmark Socials
ACT Custom Type Explained
ACT Brandcolors
Deep Black
hex:  #000000
rgb:  0 / 0 / 0
Dark Grey
hex:  #191919
rgb:  25 / 25 / 25
White
hex:  #FFFFFF
rgb:  255 / 255 / 255
Tan
hex:  #CBB89E
rgb:  203 / 184 / 158
Bright Orange
hex:  #FE3C20
rgb:  254 / 60 / 32
Primary Typeface
Aa
General Sans
By Frode Helland
Zoe went full beast mode! Jumping, squatting, box pushing — every HYROX drill maxed quickly.
Secondary Typeface
Aa
General Sans
By Frode Helland
Zoe went full beast mode! Jumping, squatting, box pushing — every HYROX drill maxed quickly.
Download General Sans