GREEN

The hero colour.

Cultiva Green should lead the brand and create its strongest visual recognition.

Use generously across signage, vehicles, uniforms, digital applications and key brand moments.

Pair with Cream for the cleanest, most distinctive Cultiva combination.

CREAM

The breathing space.

A softer alternative to stark white, Cream keeps the brand feeling warm, natural and considered.

Use for backgrounds, negative space and reversed applications with Cultiva Green.

STONE

The quiet neutral.

Use Stone to add warmth and subtle variation without competing with the core Green and Cream palette.

Ideal for backgrounds and supporting sections.

WOOD

The natural accent.

Use sparingly to bring warmth and an earthy connection to the palette.

Best for small highlights such as subheadings, buttons and call-to-action for moments where the brand needs a little extra depth.

SLATE

The hardworking neutral.

Use primarily for body copy, supporting information and practical applications where softer contrast is preferred to black.

It keeps typography strong without feeling harsh.

BLACK

Black and white sit outside the core Cultiva palette and are used when clarity, contrast or production requirements call for something more practical.

Use Black primarily for single-colour applications, embroidery, documentation and situations where Cultiva Green isn’t suitable.

WHITE

The functional neutral.

Use White for clean backgrounds, negative space and high-contrast applications when Cream isn’t available or appropriate.

Where possible, prioritise Cultiva Green + Cream to keep the brand feeling distinctive and recognisable.