The typography looks hand-drawn and slightly imperfect, almost like it was written quickly in a notebook. The soft curves and playful swirls make it feel intimate and spontaneous, not corporate or polished. That’s intentional. The idea behind Pink Screen is to talk about movies in a personal, emotional way. It’s not about academic analysis, it’s about thoughts, feelings, and reflections that come up when you are in the dark of the room when the film is over.

Since the logotype is already rather creative and has a lot of information on it (spirals,irregular lertters...) we thought that a simple typography would work perfectly for the body texts. It compliments the main typography (Angelica (c)) without making it overwhelming - which is a crucial in a web where the main objective is to create comfort and belonging among the readers.

Pink Screen is a space for reflection, where cinema becomes something personal. The project is based on the idea that films don’t end when the credits roll. They stay with us, shape our thoughts, and quietly influence how we see everyday life. Pink Screen explores those feelings, ideas, and questions that appear after watching a movie, looking beyond the plot and focusing on the emotional and personal impact of cinema.

Principles and Values

Personal reflection: Cinema as a mirror of our own experiences and emotions

Accessibility: Film analysis that feels approachable, not academic or distant

Sensitivity and introspection: Giving space to feelings, interpretations, and subjective perspectives

Curiosity: Exploring themes, messages, and hidden layers within films

Authenticity.: A personal voice that feels honest and close

The goal is to create a cozy digital space where readers feel like they’re reading someone’s personal blog rather than a formal film magazine.

Target Audience

Pink Screen is aimed at people who enjoy movies but also like to think about them afterward. Readers who:

- Enjoy personal blogs and reflective writing

- Are interested in emotions, themes, and meanings behind films

- Like cozy, nostalgic, and intimate online spaces

- Want to see cinema connected to everyday life

Tone of Voice

The tone of Pink Screen is:
- Informal and close
- Reflective and emotional
- Creative but natural

The writing should feel like someone sharing thoughts late at night, in a personal and relaxed way. Not overly academic, but thoughtful and meaningful.

Content Approach

The content will mainly focus on opinion-based reflections, personal interpretations and thoughtful and introspective analysis

Pink Screen does not aim to be neutral or purely critical. We embrace subjectivity and personal perspective, encouraging readers to reflect along with us!

Post frequency

Pink Screen will be updated once a week, specifically on Wednesdays. Why Wednesdays? Well... on Wednesdays we wear pink (iykyk). Jokes aside, it is the spectator day, so it already has a cinematic meaning linked to it.