Uncle Dough is a bakery that is fueled by passion for the craft. It takes a new and modern approach that stands out and doesn’t take itself too seriously. Just like Uncle Dough himself.
The logo ventures into a few different directions at once. It's modern, cute, and colorful, with a delightful handmade charm. It's all about Uncle Dough and his passion for baking delicious treats for his neighborhood.
The simple design and bold colors appeal to a younger audience and help the brand stand out from its competitors. The ragged linework and handwritten-style logo type highlight the handcrafted, made-with-love nature of the bakery and the people behind it.
The palette leans warm and cozy, balancing softness with just the right amount of punch to stand out and grab attention.
The typography choices further help the brand feel both modern and human. Bahnschrift, the secondary typeface, is simple and a little boxy, while Dreaming Outloud adds a warm, natural touch that softens the look.
Enquire: www.skojie.studio | by.skojie@gmx.net | @by.skojie