Brand design for Hey Yallah

BRAND CONCEPT

for Hey Yallah - a woman owned, multi-concept space in Morocco, serving specialty coffee. This identity combines bold custom lettering with warm, earthy tones to create a look that feels strong yet welcoming. It reflects the café’s lively community spirit while maintaining a modern edge that helps it stand out.

Logo

Main Logo

Sub Logos

The logo features typography developed specifically for this project. It’s bold and confident, yet soft corners and rounded elements give it a friendly and welcoming feel. The main logo works across most applications, while the sublogos provide flexible options for smaller spaces or alternative layouts, keeping the brand recognizable and consistent everywhere.

Mascot

The camel reflects the café’s Moroccan roots and its desert surroundings. It’s bringing coffee along wherever it goes, a little clumsy but full of charm, adding warmth and personality to the brand.

Colors

hex: #EFEFE4

rgb: 239 / 239 / 228

cmyk: 2 / 3 / 8 / 0

60%

hex: #96744E

rgb: 150 / 116 / 78

cmyk: 37 / 50 / 74 / 15

10%

hex: #EBC6B7

rgb: 235 / 198 / 183

cmyk: 6 / 23 / 23 / 0

hex: #281913

rgb: 40 / 25 / 19

cmyk: 60 / 70 / 72 / 78

25%

The palette is inspired by the café’s location between the ocean and the desert. Warm, earthy tones create a grounded and cozy feel, while the subtle rose adds a touch of personality and friendliness, giving the brand a natural and welcoming character.

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Alabaster – Main background color, keeping things
clean and spacious.

Pale Brown – Used in the logo, illustrations, and now and then
in backgrounds to add warmth.

Rose – Accent color that adds a playful pop.

Zinnwaldite Brown – The main logo color, also used for
outlines and parts of the illustrations to add contrast.