The Satori logo is a wordmark — nothing more, nothing less. Set in Poppins Semi-Bold, it carries quiet authority through its geometry and weight alone. No icon, no embellishment. The name does the work.

Two versions exist: the primary wordmark "Satori," used wherever the brand is well established, and the extended wordmark "Satori Advisory," used when the full name of the business needs to be present — in formal documents, introductory materials, or any context where the descriptor adds necessary clarity. In the extended version, "Advisory" appears in Poppins Regular, creating a natural hierarchy within the lockup without introducing a second typeface.

Always use the supplied logo files. Never attempt to recreate the wordmark by typing it in any application.

The logo is available in three approved colour combinations, each suited to different backgrounds. Black on white or Sand for light contexts. White on Black or Calm Blue for dark and bold applications. No other colour combinations are permitted — the logo should never appear in any colour outside of these three pairings, and never be placed on a background that compromises its legibility or presence.

The Satori colour palette is built around four tones, each carrying its own weight and purpose. Together they reflect the brand's core territory: calm, considered, and clear.

Satori's gradient library is a set of bespoke, luminous colour fields designed for use as backgrounds, textures, and atmospheric visual elements. They are not decorative flourishes — they are a core part of the brand's visual language, expressing the emotional quality at the heart of Satori: the feeling of complexity giving way to calm.

Each gradient has been carefully crafted to feel considered and cinematic. They shift softly between tones — warm reds and deep crimsons, sand and blush, ice blue and soft pink, ocean blues and teals, dark navy and light, warm stone and peach. They evoke depth, atmosphere, and quiet movement.

Gradients are available as downloadable files for use as full-bleed backgrounds in presentations, digital communications, printed materials, and social content. They work best when given room — scaled large and allowed to fill a space rather than cropped tightly or tiled.

When placing text or the logo over a gradient, always ensure sufficient contrast. White or black text only — no colour type over gradient backgrounds. Test legibility before finalising any asset.

Gradients should be used with intention, not habit. Not every piece of communication needs one. When they appear, they should feel like a considered choice — a moment of atmosphere in an otherwise clean and structured system.

Satori uses a single typeface across all brand communications: Poppins, designed by the Indian Type Foundry. A geometric sans-serif with warmth and precision in equal measure, Poppins reflects exactly what Satori stands for — structure that never feels cold, clarity that never feels sterile.

It is available freely via Google Fonts, making it accessible to anyone working on Satori materials without the need for licensing.

The Satori grid is the foundation of every asset. It is built on two values: X, the outer margin, and ½X, the gutter between columns. These scale proportionally across all six formats — A4 Portrait (4 columns), A4 Landscape (5 columns), 16:9 (12 columns), 1:1, 4:5, and 9:16 (4 columns each). All content — type, imagery, logo — must align to this structure.

The wordmark always aligns to the left grid margin and anchors to the top or bottom of the layout. It can be used at two scales: small as a functional identifier, large as a graphic statement. Both are valid. The grid governs size and position — nothing is placed by eye.

The same rules apply to the "Satori Advisory" lockup. It always sits on a single line, aligned to the left margin, at the top or bottom of the canvas. Never separate "Satori" and "Advisory" or stack them. At large scale, the lockup can span the full content width of the format.

Visual blocks — photography, colour fields, or gradients — are sized and positioned within the grid before any other content is placed. Edges align to column boundaries. Framing establishes the proportional logic of the layout; everything else builds on top of it.

Colour fields, gradients, and photography are brought together within the framed layout. Backgrounds are full-bleed. Photography sits within column boundaries. Space is used deliberately — empty areas are part of the design. The wordmark follows its placement rules throughout.

The finished asset carries all live content: headlines, body copy, tagline, and contact details — all in Poppins, on the grid, in approved colours. Before sign-off, verify every element of the system has been followed. Consistency is what makes the brand trustworthy.

This section shows the Satori brand system working in the real world. The mockups here are not hypothetical — they are demonstrations of what the system produces when every step is followed with care.

Use this gallery as a reference point and a standard. Before finalising any asset, ask whether it belongs here. If it does, you're on the right track.