We’re excited to present concept 1 of the Mocha brand identity — a playful, squiggly concept that captures the warmth, energy, and personality of the brand.

This direction leans into fluid shapes, expressive typography, and a sense of movement to reflect the richness and creativity behind every cup. The visual language is designed to feel inviting, memorable, and full of character — just like Mocha itself.

At this stage, we’d love for you to review the concept holistically. Focus on how the overall vibe, personality, and visual direction resonate with your vision for Mocha. Your feedback will guide the next phase of refinement and development.