BRAND IDENTITY

BY JOSEPH KEBEDE

COLOR

This is the palette suggested for the Identity.

Light Tan
hex:  #E8D7BF
rgb:  232 / 215 / 191
Dark Purple
hex:  #15113A
rgb:  21 / 17 / 58
Highlighter Green
hex:  #B9FF0D
rgb:  185 / 255 / 13
Pinkish Red
hex:  #FF3653
rgb:  255 / 54 / 83
THE LOGO

This is the final logo design, along with the variations for the different flavor indicators.

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LOGO COLOR VARIANTS

The logo also works in the following color formats, as needed.

WRAP DESIGN

This are the various wrap designs for the different flavours.