Logo with Slightly Uneven Nest with heart in the centre
Concept 2 Logo Brand Kit
The following information outlines the core visual elements that make up the Amy Badenhorst brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.
Drop Image
Logo
Main Vertical Logo
Vertical logo Cream White
Vertical logo Dark Brown
Main Horizontal Logo
Horizontal logo Cream White
Horizontal logo Dark Brown
Favicon Light
Favicon Dark Brown
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Colors
Primary 1 - Earth Brown
hex: #4A3422
rgb: 74 / 52 / 34
Primary - Nest Tan
hex: #C8A670
rgb: 200 / 166 / 112
Secondary 1 - Dusty Pink
hex: #D69B9B
rgb: 214 / 155 / 155
Secondary 2 - Sage Green
hex: #9BBF8F
rgb: 155 / 191 / 143
Neutral 1 - Warm Cream
hex: #FEF7E8
rgb: 254 / 247 / 232
Neutral 2 - Light Sand
hex: #F5EDE0
rgb: 245 / 237 / 224
Neutral 3 - Soft Grey‑Brown
hex: #D9CFC0
rgb: 217 / 207 / 192
Accent Terracotta (optional)
hex: #E07A5F
rgb: 224 / 122 / 95
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Typography
Primary Typeface
Lemon Tuesday
By Daria Kwon & Jovanny Lemonad
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
Secondary Typeface
Aa
Source Serif 4
Google Fonts by Frank Grießhammer
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+