Brand Kit

The following information outlines the core visual elements that make up the brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.

Download logo files here

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Logo
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Primary Logo

This is your guesthouse's core, most complete logo. It is the face of your brand and should be prioritised for the most important placements.

  • Full Colour: This is your standard logo using the brand's full color palette.
    • Main Entrance Signage: Creates a strong first impression for arriving guests.
    • Website Homepage: Showcases the brand identity prominently on the largest digital canvas.
    • Large Marketing Materials: Such as posters, outdoor billboards, and brochure covers.
    • Branded Merchandise or Staff Uniforms: Used when there is enough space to display the complete brand clearly.
  • Monochrome: This version uses only one color.
    • Newspaper or Magazine Advertisements: Many publications only accept black-and-white ads.
    • Internal Documents: Such as employee handbooks, internal reports and official forms.
    • Faxed or Photocopied Materials: Ensures the logo remains clear and legible when printed in black and white.
  • White: This is the reversed-out version (the logo itself is white), designed for dark or colored backgrounds.
    • Dark-Colored Signage: Such as dark wood or black outdoor signboards.
    • Dark Marketing Collateral: Such as flyers or posters with dark background colors.
    • Photo or Video Watermarks: White logos appear clearest when overlaid on dark images or video footage.
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Secondary Logo

This is a variation of the primary logo, rearranged to fit horizontal spaces or layouts.

  • Full Colour: The secondary logo using the brand's full color palette.
    • Website Header or Footer: The horizontal layout works perfectly when stacked vertical layout space is limited.
    • Business Cards: Offers an alternative layout option within the limited space of a card.
    • Social Media Cover Images: Such as Facebook covers or LinkedIn company page banners.
  • Monochrome: The monochrome secondary logo.
    • Monochrome Print Materials: Such as the inside pages of a black-and-white brochure or form headers.
    • Situations Requiring a Subtle Approach: When the full-color logo feels too dominant for the context.
  • White: The white secondary logo.
    • Dark-Colored Headers or Footers: If your website or email newsletter uses a dark-colored header.
    • Dark-Colored Business Cards: For uniquely designed, dark-background business cards.
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Submark Logo

This is the simplest and smallest version of your logo. It is ideal for extremely small spaces or for use as a subtle accent.

  • Full Colour: The submark using the brand colors.
    • Social Media Profile Pictures: Such as the circular avatars on Instagram, WeChat or Weibo.
    • Favicon: The small icon displayed in your website's browser tab.
    • Brand Stamps or Stickers: Used on packaging, envelope seals, or given out as small gifts to guests.
    • App Icon: If your guesthouse has its own mobile application.
  • Monochrome: The monochrome submark.
    • Debossing or Embossing: Such as elegant raised or pressed imprints on invitations or premium letterhead.
    • Subtle Graphic Watermarks: Placed faintly in the corner of promotional images as a delicate brand imprint.
  • White: The white submark.
    • Dark-Colored App Icons: If the user's phone has a dark home screen background.
    • Markings on Dark-Colored Products: For example, printed on dark ceramic mugs, keychains or luggage tags.
    • Watermarks on Dark Images: Used over photography with predominantly dark backgrounds.
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Colors
Color 1
hex:  #16281C
rgb:  22 / 40 / 28
Color 2
hex:  #B08D57
rgb:  176 / 141 / 87
Color 3
hex:  #F4ECDD
rgb:  244 / 236 / 221
Color 4
hex:  #A6A08D
rgb:  166 / 160 / 141
Color 5
hex:  #33502F
rgb:  51 / 80 / 47
Color 6
hex:  #547B45
rgb:  84 / 123 / 69
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Typography
Primary Typeface
Playfair Display
Google Fonts by Claus Eggers Sørensen
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Secondary Typeface
Montserrat
Google Fonts by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+