Speech Bubble with growing tree
Amy Badenhorst Brand Kit
The following information outlines the core visual elements that make up the Amy Badenhorst brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.
Drop Image
Logo
Main Vertical Logo
Calm Teal Vertical Logo
Main Horizontal Logo
Calm Teal Horizontal Logo
Favicon Main
Favicon Calm Teal
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Colours
Primary - Calm Teal
hex: #3D8F7A
rgb: 61 / 143 / 122
Primary - Warm Terracotta
hex: #E07A5F
rgb: 224 / 122 / 95
Text - Soft Charcoal
hex: #2C2C2C
rgb: 44 / 44 / 44
Background - Warm Cream
hex: #FEF7E8
rgb: 254 / 247 / 232
Card Bg - Light Sand
hex: #F5EDE0
rgb: 245 / 237 / 224
Neutral - Warm Stone
hex: #C2B8A3
rgb: 194 / 184 / 163
Optional - Dusty Olive
hex: #9EAB8A
rgb: 158 / 171 / 138
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Typography
Primary Typeface
Poppins
Google Fonts by Indian Type Foundry, Jonny Pinhorn, Ninad Kale
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
Secondary Typeface
Inter
Google Fonts by Rasmus Andersson
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+