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Minassian Financial and Insurance Services
Brand Guide (Lite)
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Colors
Primary
Prussian Blue
hex:  #032553
rgb:  3 / 37 / 83
cmyk:  99 / 55 / 0 / 67
Oxblood
hex:  #9D0210
rgb:  157 / 2 / 16
cmyk:  0 / 99 / 90 / 38
Bright Snow
hex:  #F7F7F7
rgb:  247 / 247 / 247
cmyk:  0 / 0 / 0 / 3
Graphite
hex:  #2A2A2A
rgb:  42 / 42 / 42
cmyk:  0 / 0 / 0 / 84
Secondary
Cotton Candy
hex:  #FFA5AB
rgb:  255 / 165 / 171
cmyk:  0 / 35 / 33 / 0
Electric Aqua
hex:  #8DEEFE
rgb:  141 / 238 / 254
cmyk:  44 / 6 / 0 / 0
Pearl Beige
hex:  #F4E8C1
rgb:  244 / 232 / 193
cmyk:  5 / 21 / 4 / 0
Alabaster Grey
hex:  #E6E6E6
rgb:  230 / 230 / 230
cmyk:  0 / 0 / 0 / 10
Typography
Primary Typeface
Aa
Playfair Display
Google Fonts by Claus Eggers Sørensen
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789@#%^&*()?+
Secondary Typeface
Aa
DM Sans Regular
Google Fonts by Colophon Foundry
DM Sans is used for all extended body text, interface labels, and instructional notes. Its neutral, geometric form ensures optimal legibility and scalability across all digital platforms, reinforcing our brand promise of clarity and modern efficiency.
Brand Attributes
Security & Stability

This is the bedrock of our commitment. We provide resilient financial and insurance solutions designed to protect assets against unforeseen volatility and risk. Our strategies are built on a solid, dependable foundation to ensure peace of mind and long-term endurance in any economic environment.

Trustworthy

As stewards of our clients' wealth, ethical and transparent conduct is non-negotiable. We maintain absolute professionalism and provide unbiased, expert counsel at every stage. This unwavering trustworthiness is how we earn and maintain the profound confidence required for generational financial partnership.

Legacy & Heritage

We transcend transactional service by focusing on generational wealth cultivation. Inspired by our enduring cultural heritage, we help clients build lasting, abundant legacies and ensure the seamless continuity of their family's financial future for years to come.

Brand Applications
Strategic Financial Planning
Building Your Legacy in a Complex Financial World

Minassian Financial and Insurance Services provides the strategic counsel and enduring security that empowers clients to cultivate and protect their generational legacy on a trustworthy foundation.

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