Phantom Pops

Launching a new spooky themed lollipop brand designed
to delight tastebuds and haunt the competition.

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THE CHALLENGE

THE BRIEF

Phantom Pops are playful, lollipops and candy pops designed for Halloween season. With glowing wrappers and fun, collectible ghost characters, Phantom Pops are made to delight kids and spark nostalgia for teens and young adults.

Objective

Make Phantom Pops the go-to Halloween treat for parties, trick-or-treating, and late-night scares.

Target Audience

Teens & young adults (13–25) who love spooky fun.
Parents of kids (6–12) looking for festive treats.

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Exploration
Lato
By Vladimir Tinkov
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Primary Palette
hex:  #0E3561
rgb:  14 / 53 / 97
#0E3561
Blue
Color Palette Ratio: 50%
hex:  #9DEFFF
rgb:  157 / 239 / 255
#9DEFFF
Ice
hex:  #FA91A7
rgb:  250 / 145 / 167
#FA91A7
Cotton Candy
hex:  #AF16BE
rgb:  175 / 22 / 190
#AF16BE
Grape
hex:  #FFFFFF
rgb:  255 / 255 / 255
#FFFFFF
Vanthrilla
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Flavor Cue Accents
Electric Blue
hex:  #4463FF
rgb:  68 / 99 / 255
Limey
hex:  #66CC33
rgb:  102 / 204 / 51
Very Cherry
hex:  #660000
rgb:  102 / 0 / 0
Peachy Keen
hex:  #F9D69C
rgb:  249 / 214 / 156

Every truck will have its one unique design to reflect the variety of flavors. Making them a sightseeing event when on the road or traveling..