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WENA VISUAL IDENTITY GUIDELINES

The following information outlines the core visual elements that make up the WENA Logo Display Guidelines.

Follow this guideline as closely as possible in order to correctly apply the Logos in a clear and consistent way across all platforms.

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Logo

The primary logo represents the overall WENA brand.
As the most visible and recognisable symbol of the brand, it allows us to present our identity consistently across all communications and media.
Whenever possible, use this preferred Primary Logo lock-up configuration.

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Colors

The WENA brand should be primarily represented by the color palette shown here.
This color chart includes CMYK, RGB, Hex values, and Pantone swatch codes for the color palette. Take care to ensure accurate color reproduction is applied to every reproduction.
For print applications, use CMYK or Pantone values. For web/screen applications, use RGB or Hex values.
Our brand logo should not be represented by any color that is not specified here.

Horizon Blue
hex:  #259AC0
rgb:  37 / 154 / 192
pantone:  7689 C
Ripe Malinka
hex:  #F55374
rgb:  245 / 83 / 116
pantone:  184 C
White
hex:  #FFFFFF
rgb:  255 / 255 / 255
Black
hex:  #0A0A0A
rgb:  10 / 10 / 10
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Icons
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Brand Pattern
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Logo Usage and Color Specifications

The various logo options were developed with specific design purposes and visual strategies in mind. Each variation has been carefully curated to ensure optimal legibility and brand impact across different contexts.

To protect the visual integrity and consistency of the brand, the logos may under no circumstances be used in any color combinations other than those officially provided. No modifications to the approved color palette are permitted.

THE EXAMPLES BELOW MEANT TO INDICATE HOW NOT TO DISPLAY THE LOGOS

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Clear Space

Clear space or negative space is the area that surrounds the logos that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements and ensures legibility even at small sizes.
There is no fixed measurement to use, but in general the more clear space around the logo the better

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Typography
Primary Typeface
Aa
Gotham
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Secondary Typeface
Aa
Barlow Condensed
Google Fonts by Jeremy Tribby
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+