Ruby Brand Kit
The following information outlines the core visual elements that make up the Ruby brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.
Drop Image
Logo
Drop Image
Colors
Color 1
hex:  #53131E
rgb:  83 / 19 / 30
Color 2
hex:  #EDC483
rgb:  237 / 196 / 131
Color 3
hex:  #231919
rgb:  35 / 25 / 25
Color 4
hex:  #FFFFFF
rgb:  255 / 255 / 255
Drop Image
Typography
Primary Typeface
Instrument Serif
Google Fonts by Rodrigo Fuenzalida, Jordan Egstad
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Secondary Typeface
Roboto
Google Fonts by Christian Robertson, ParaType, Font Bureau
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+