Sweet After Dark.
A premium, playful candy brand reimagining Halloween with modern minimalism, warmth, and charm.
Phantom Pops
Phantom Pops
The Challenge
Every Halloween brand screamed spooky -but none whispered magic.
I set out to design a candy that was mysterious, collectible, and irresistibly modern.
The Opportunity
Phantom Pops bridges nostalgia and newness - bringing design, storytelling, and sweetness into one glowing brand world.
BRAND CONCEPT
The Idea
What if candy glowed like the moon?
A visual and emotional identity built on moonlight, mischief, and minimalism.
Candy that haunts softly - never screams.
The Core Concept
Crescent + Candy + Character
The logo captures three worlds -
a crescent moon, a lollipop, and a friendly ghost.
Simple. Playful. Timeless.
VISUAL SYSTEM
Color Palette
The Glow of the Night.
Inspired by moonlight, berry tones, and soft spectral hues.
Colors that feel calm by day - and alive by night.
Spectral Violet #A38BFF
Candy Coral #FF6B5A
Moonlight White #FAFAFA
Midnight Black #0C0C0F
Typography
Playful meets precise.
Margarine brings personality -soft, rounded, and spooky-cute.
Afacad Flux grounds the system -geometric, clean, and confident.
Together, they create modern mischief.
Meet the Pops.
Three ghostly personalities - each telling a flavor story:
🍇 Grape, 🍓 Berry, 🍦 Vanilla.
Each one friendly, expressive, and collectible.
PRODUCT & PACKAGING
Wrapper Design
Design that delights - even before the first bite.
Each wrapper blends illustration, color, and personality - turning candy into a keepsake.
Flavor Lineup
Sweetness from the other side.
Spectral Violet – Mystic Grape Twist: Hauntingly juicy.
Candy Coral – Solar Berry Burst: Bright enough to wake the dead.
Moonlight White – Vanilla Ghost Drift: The calm after the scare.
Playful, not spooky.
Designed for Halloween nights and cozy afternoons alike.
Phantom Pops fits into every kind of sweet moment.
Designed to be kept, not thrown away.
Stickers, tees, and bags turn fans into collectors.
Each ghost, a character. Each pop, a story.
ADVERTISING & EXPERIENCE
Voice of the Brand.
Sweet After Dark
Berry. Spooky. Brilliant.
Drift into Dessert
Boo-tifully Bold
The city glows after dark.
Billboards and OOH come to life at night -
every ghost and pop glowing softly against the skyline.
Phantom Pops
Sweet After Dark.
Where sweetness glows,
and ghosts come out to play.