Pittsburgh Steelers

The Pittsburgh Steelers logo is iconic, unique, and stable enough for an update for the future. Follow along on my logo update journey for the Pittsburgh Steelers.

Goal: Simplify the Pittsburgh Steelers logo so it’s more legible

Steelers helmet

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Logo Scale and History

Pittsburgh Steelers logo over the years

Current logo at scale

❌ Viewing the logo in multiple sizes shows legibility in the big areas, but once it gets smaller the letterforms start to bleed together and become illegible.

An 8-letter work set in one half of a circle??? We can do better.

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Logo Simplification Steps

By simplifying the color and winnowing down to just an “s”, this mark is getting somewhere.

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“S” Evolution & Logotype

✨ This inspiration for this logotype were the three stars in the primary Steelers logo. ✨

The cross bars of the “E” are actually those same stars but cut in half. With that treatment it was fitting to bring the three star colors over to the three “E”s in the logotype.