Campus Swap is an online platform where college students can buy, sell, and trade used textbooks at affordable prices. It helps students save money on course materials while giving old textbooks a second life.
Brand Board First Design
Brand Kit
The following information outlines the core visual elements that make up the brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.
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What Is It?
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Primary Customer
College students who want to save money on textbooks, as well as students who want to sell books they no longer need.
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Brand Personality
Affordable
Student-first
Resourceful
Main Logo
Logo with Color 1 Background
Logo with Color 2 Background
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Colors
Color 1
hex: #C86800
rgb: 200 / 104 / 0
Color 2
hex: #003D07
rgb: 0 / 61 / 7
Color 3
hex: #FFB300
rgb: 255 / 179 / 0
Color 4
hex: #FBE3CB
rgb: 251 / 227 / 203
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Typography
Primary Typeface
Montserrat
Google Fonts by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
Secondary Typeface
Open Sans
Google Fonts by Steve Matteson
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
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Contact Information
Website: www.campusswap.example
Email: hello@campusswap.example
Social media: @CampusSwap