Crumble & Curse is a fictional haunted bakery where golden pastries meet a little midnight mischief. Think flaky croissants, spellbinding cakes, and sweet treats worth sneaking out after dark for.

The identity pairs dramatic serif lettering with a croissant emblem whose curling tips hint at something wicked. Deep plum brings the mystery, buttercream keeps things welcoming, and touches of gold and lavender add warmth and magic.

Across pastry boxes, paper bags, menu cards, and stickers, the brand turns an everyday bakery visit into a delicious little ritual. Every crumb deserves a little curse.