The WORLD according to GOODX

A new era starts! We want to send a signal that we are reliable and inovative. Our new brand intends to be fresh, modern, and attractive to retain and attract clients by leaving a footprint in the medical market.

The GoodX identity guidelines define our fresh, agile brand. Use them as a foundation, but apply good judgment.

Our Brand Protectors

Our Design team works hard to uphold and maintain our brand, ensuring you have everything you need to align with GoodX standards. If you need anything extra or have special requests, feel free to reach out to the Graphix team!


graphix@goodx.co.za

Colours
Primary Colors
X Grey
hex:  #4D4D4E
rgb:  77 / 77 / 78
cmyk:  65 / 58 / 57 / 37
10%
Moody Blue
hex:  #014E77
rgb:  1 / 78 / 119
cmyk:  99 / 71 / 31 / 14
20%
X Blue
hex:  #0080C5
rgb:  0 / 128 / 197
cmyk:  85 / 40 / 0 / 0
30%
White
hex:  #FFFFFF
rgb:  255 / 255 / 255
cmyk:  0 / 0 / 0 / 0
40%
Fonts

Source Sans Pro

Headings
Source Sans Pro Black
Sub-Headings
Source Sans Pro Medium or Bold
Body Text
Source Sans Pro Regular or Source Sans Pro Light