Brand Guidelines

Last Updated: August 2026

Document Intent

A strong and consistent brand identity helps Mazura stand out in a competitive market. It creates a memorable impression and builds trust with customers across every interaction.

As Mazura grows across digital and print platforms, maintaining a unified visual identity is essential. A consistent look and feel ensures the brand is recognizable wherever it appears.

These brand guidelines provide the standards for using the Mizura identity correctly. They explain how to apply the logo, colors, typography, and other visual elements across all communications, including marketing materials, social media, websites, and printed assets.

Following these guidelines helps ensure every Mizura touchpoint reflects the same professional, reliable, and recognizable brand experience.

If you have questions regarding the Mizura

identity or design guidelines, please contact:


Haruki Murakami
Director of Marketing Communications,
Email: Murakamih@mazura.jp


or


Toru Watanabe

Manager of Marketing Communications,

at Toru@mazura.jp

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01.
About the Brand

Mizura is a smart water-technology brand that helps people understand, monitor, and reduce their water use. The name combines mizu, the Japanese word for water, with the idea of measuring.

Mizura makes water management clearer, simpler, and more sustainable.

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02.
Brand Logos

The brand logo represents the overall Mizura brand. It is intended both for use in applications that represent the brand as a whole as well as individual properties. The brand logo is a carefully created piece of locked artwork and should not be altered in any way.

The Mizura logo is the foundation of our visual identity. It represents our mission, values, and commitment to innovation and space exploration.

Designed with precision and simplicity, the logo is a carefully crafted asset that ensures instant recognition across every platform. Whether used in digital experiences, print materials, merchandise, or spacecraft branding, it should always appear consistently.

The Mizura logo is a fixed piece of artwork and must never be altered. To preserve the integrity of the brand, always use the approved logo files and follow the guidelines for size, spacing, color, and placement.

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Logotypes
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Logomarks
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03.
Color Palette

The Mizura brand should be primarily represented by the Federal Blue, Steel Blue, Dusty Blue, and Pale Blue (PRIMARY COLORS) color swatches. Great care should be taken to ensure accurate color reproduction is applied to all types of paper and materials, as well as web and other channels.

Do not use any color that is not specifically shown here.

White & Black (COMPLEMENTARY COLORS): These colors may be used in collateral for all resort hotels.

Federal Blue
hex:  #215B86
rgb:  33 / 91 / 134
cmyk:  65 / 0 / 60 / 0
Steel Blue
hex:  #4F84A5
rgb:  79 / 132 / 165
cmyk:  87 / 25 / 79 / 10
Dusty Blue
hex:  #78ABC8
rgb:  120 / 171 / 200
cmyk:  88 / 49 / 80 / 64
Pale Blue
hex:  #A8C9DB
rgb:  168 / 201 / 219
cmyk:  4 / 3 / 3 / 0
White
hex:  #FFFFFF
rgb:  255 / 255 / 255
cmyk:  0 / 0 / 0 / 0
Black
hex:  #000000
rgb:  0 / 0 / 0
cmyk:  78 / 72 / 59 / 75
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04.
Typography

The following fonts should be used in all of Mizura communications. They were selected to present our messages in a tone that feels conversational, genuine and inviting.

INSTRUCTIONS:
To download fonts, please visit the Google Font page link provided in the font comments icon and download as needed.

Heading Font
Aa
Quicksand
Google Fonts by Andrew Paglinawan
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Body Font
Aa
Plus Jakarta Sans Family
Google Fonts by Andrew Paglinawan
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
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05.
Writing Tone & Style

Tone of Voice

At Logoipsum, our voice reflects our passion for exploration, innovation, and the future. We are bold, intelligent, and optimistic, speaking with confidence while remaining approachable and inspiring.

Our communication should spark curiosity, celebrate discovery, and make complex ideas feel accessible. Every message should encourage people to imagine what lies beyond the horizon.

Headlines Should

Be Clear
Communicate one strong idea with simple, confident language. Avoid unnecessary complexity.

Be Inspiring
Capture the excitement of exploration and innovation while encouraging curiosity and possibility.

Work With the Visual
Headlines should complement imagery, creating one unified story that strengthens the message.

Bold Copy Should

Flow Naturally
Write in a clear, engaging way that is easy to read from beginning to end.

Inform with Purpose
Support the main idea with meaningful details that educate and inspire.

Be Concise
Every word should have a purpose. Keep the message focused and impactful.

Stay Authentic
Maintain a confident, forward-thinking voice that reflects Logoipsum's commitment to exploration, technology, and discovery.

Be Consistent
Every piece of communication should reinforce the Logoipsum brand and inspire confidence in our mission to explore the unknown.

General Notes

Headlines
Headlines use "&" instead of "and"

Phone Numbers
Phone numbers use spaces (no dashes or periods)

ADDRESS
No abbreviations aside from State. Example below:
Saint Matthews Church 5100 East Temple Avenue, Long Beach, CA
-not-
St Matthews Church 5100 E. Temple Ave., Long Beach, CA

HOURS
6:30 PM - 7:00 PM (not 8 p.m., 8PM, 8pm, etc.)

En-dash rather than "to, thru, etc."
AM & PM appear as all caps

Use proper punctuation for all listings where hours appear as part of full sentences.

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06.
Brand Assets

All photography and visual assets should visually communicate the originality and individual qualities of the the Logoipsum brand. Photography should also illustrate the variety of services, products and facilities. Images, both macro and detailed, should focus on the product technology.

Capture the excitement of exploration and innovation while encouraging curiosity and possibility.

If you have questions regarding the Logoipsum identity or design guidelines, please contact: Joe Doe, Director of Marketing Communications, at joedoe@logoipsum.com or Amanda Smith, Manager of Marketing Communications, at amanda@logoipsum.com

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