Brand Guidelines

Last Updated: August 2026

Document Intent

A strong and consistent brand identity helps Mazura stand out in a competitive market. It creates a memorable impression and builds trust with customers across every interaction.

As Mazura grows across digital and print platforms, maintaining a unified visual identity is essential. A consistent look and feel ensures the brand is recognizable wherever it appears.

These brand guidelines provide the standards for using the Mizura identity correctly. They explain how to apply the logo, colors, typography, and other visual elements across all communications, including marketing materials, social media, websites, and printed assets.

Following these guidelines helps ensure every Mizura touchpoint reflects the same professional, reliable, and recognizable brand experience.

If you have questions regarding the Mizura

identity or design guidelines, please contact:


Haruki Murakami
Director of Marketing Communications,
Email: Murakamih@mazura.jp


or


Toru Watanabe

Manager of Marketing Communications,

at Toru@mazura.jp

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01.
About the Brand

Mizura is a smart water-technology brand that helps people understand, monitor, and reduce their water use. The name combines mizu, the Japanese word for water, with the idea of measuring.

Mizura makes water management clearer, simpler, and more sustainable.

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02.
Brand Logos

The brand logo represents the overall Mizura brand. It is intended both for use in applications that represent the brand as a whole as well as individual properties. The brand logo is a carefully created piece of locked artwork and should not be altered in any way.

The Mizura logo is the foundation of our visual identity. It represents our mission and values.

Designed with precision and simplicity, the logo is a carefully crafted asset that ensures instant recognition across every platform. Whether used in digital experiences, print materials, merchandise, or spacecraft branding, it should always appear consistently.

The Mizura logo is a fixed piece of artwork and must never be altered. To preserve the integrity of the brand, always use the approved logo files and follow the guidelines for size, spacing, color, and placement.

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Logotypes
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Logomarks
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03.
Color Palette

The Mizura brand should be primarily represented by the Federal Blue, Steel Blue, Dusty Blue, and Pale Blue (PRIMARY COLORS) color swatches. Great care should be taken to ensure accurate color reproduction is applied to all types of paper and materials, as well as web and other channels.

Do not use any color that is not specifically shown here.

White & Black (COMPLEMENTARY COLORS): These colors may be used in collateral for all resort hotels.

Federal Blue
hex:  #215B86
rgb:  33 / 91 / 134
cmyk:  65 / 0 / 60 / 0
Steel Blue
hex:  #4F84A5
rgb:  79 / 132 / 165
cmyk:  87 / 25 / 79 / 10
Dusty Blue
hex:  #78ABC8
rgb:  120 / 171 / 200
cmyk:  88 / 49 / 80 / 64
Pale Blue
hex:  #A8C9DB
rgb:  168 / 201 / 219
cmyk:  4 / 3 / 3 / 0
White
hex:  #FFFFFF
rgb:  255 / 255 / 255
cmyk:  0 / 0 / 0 / 0
Black
hex:  #000000
rgb:  0 / 0 / 0
cmyk:  78 / 72 / 59 / 75
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04.
Typography

The following fonts should be used in all of Mizura communications.

INSTRUCTIONS:
To download fonts, please visit the Google Font page link provided in the font comments icon and download as needed.

Heading Font
Aa
Quicksand
Google Fonts by Andrew Paglinawan
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Body Font
Aa
Quicksand
Google Fonts by Andrew Paglinawan
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+

If you have questions regarding the Mizura identity or design guidelines, please contact: Haruki Murakami
Director of Marketing Communications,
Email: Murakamih@mazura.jp

or
Toru Watanabe
Manager of Marketing Communications,
at Toru@mazura.jp