AG

Agriculture Market Guidelines

We love the shout-outs, but seeing Fish Sh!t used the right way matters. Before you reference us anywhere public (or semi-public), take a minute to review these brand guidelines so everything looks, sounds, and smells exactly how it should.

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LOGOS

All Fish Head Farms and Fish Sh!t logos and trademarks should only be used after obtaining written permission from Fish Head Farms.

Primary Logo with Tagline

Primary Logo without Tagline

Never redraw or alter the logo, including placement and size and relationship of its letters. Use only authorized supplied logos including the ®.

CLEAR SPACE
Always maintain a clear space around the Fish Sh!t logo to protect the logo from distracting graphics or typography. Measure clear space by the height of one letter in the Fish Sh!t and divide in half for clear space around the mark.

MINIMUM SIZE
The Fish Sh!t logo reproduces well at almost any size. Going too small, however, can damage the logo’s integrity and effectiveness. Never produce the logo smaller than 1 1/2” wide.

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COLORS

Our primary colors should anchor the design, with secondary colors used thoughtfully for accents and variety.

Primary Colors

hex: #00BDF2

rgb: 0 / 189 / 242

hex: #82A23F

rgb: 130 / 162 / 63

hex: #010101

rgb: 1 / 1 / 1

hex: #FFFFFF

rgb: 255 / 255 / 255

hex: #207091

rgb: 32 / 112 / 145

hex: #9A9A9C

rgb: 154 / 154 / 156

hex: #C8C6C7

rgb: 200 / 198 / 199

hex: #F4F4F4

rgb: 244 / 244 / 244

Secondary Colors

hex: #344820

rgb: 52 / 72 / 32

hex: #EFAF26

rgb: 239 / 175 / 38

hex: #B6843E

rgb: 182 / 132 / 62

hex: #D5AA73

rgb: 213 / 170 / 115

hex: #3A2A14

rgb: 58 / 42 / 20

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FONTS

Stick to our approved typefaces. They’re bold, legible, and already doing the work. Introducing random fonts waters down the brand and turns it into sh!t instead of the Sh!t. Stick to these approved, licensed typefaces across print and digital materials.

Use for Headlines

Geist Regular