Bodoni Moda adds a sense of timeless elegance, ideal for conveying luxury and refinement. Raleway offers clean readability and a modern feel, perfect for digital use and everyday accessibility. Together, they balance sophistication with approachability, aligning with a brand that’s both high-end and inviting.
Smycken Collections
Smycken Collections is a South-Asian woman owned brand that sells timeless traditional jewelry, sourcing the highest quality pieces directly from Pakistan.
The following information outlines the core visual elements that make up the brand identity and visual design system for Smycken Collections.
Packaging
Logo
Main Logo
Logo with Color 1 Background
Logo with Accent Background
Colors
Color 1
hex: #1A1A1A
rgb: 26 / 26 / 26
Color 2
hex: #D4AF37
rgb: 212 / 175 / 55
Color 3
hex: #A7A2A9
rgb: 167 / 162 / 169
Color 4
hex: #F4F7F5
rgb: 244 / 247 / 245
Color 5
hex: #A53860
rgb: 165 / 56 / 96
Typography
Primary Typeface
Bodoni Moda
Google Fonts by Owen Earl
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
Secondary Typeface
Raleway
Google Fonts by Matt McInerney, Pablo Impallari, Rodrigo Fuenzalida
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
