Brand Guideline

The following information outlines the core visual elements that make up the brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms

Logo
Colors
Primary Colors
Coquilicot
hex:  #FB3E02
rgb:  251 / 62 / 2
Antique White
hex:  #FFF2DE
rgb:  255 / 242 / 222
Night
hex:  #0F0F0F
rgb:  15 / 15 / 15
White
hex:  #FBFBFB
rgb:  251 / 251 / 251
Typography
Primary Typeface
Archivo
By Hector Gatti
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
About
About Next Rent

Next Rent exists to remove the friction from traditional renting. It simplifies the rental application process through a user-friendly platform, helping people find homes that fit their lifestyles without the long-term commitment of ownership.

Whether someone’s relocating, in-between places, or just wants flexibility, Next Rent offers a smart, streamlined path to finding "their kind of home.

Thought Process

The brand identity for Next Rent was designed to reflect simplicity, warmth, and modern ease, capturing the essence of a rental experience that’s both flexible and accessible. The logo uses clean, structured forms that subtly reference housing, movement, and connection, while the warm color palette evokes a sense of comfort and trust. Rounded, modern typography reinforces clarity and approachability, mirroring the brand’s user-friendly promise.

Every element from the visuals to the tone of voice works together to position Next Rent as a supportive, forward-thinking solution for today’s renters looking for their kind of home, without the usual stress.

Use Cases
Mug
Icon
Light Pen
Poster
Poster
Poster
Advert Banner
Social Media