Brief.

Welcome!

THIS IS THE BRIEF BRAND BOOK

This is where you come to discover all the beautiful elements that makes Brief uniquely you.

THIS IS A NOT-SO-SERIOUS GUIDE TO SOME FAIRLY IMPORTANT STUFF

HOW TO NAVIGATE THIS PAGE

This resource contains everything there is to know about Brief, including how we look, feel, sound, speak, and more.

Come back regularly for our latest assets and guidelines.

The Brief brand book is divided into simple sections covering things like logos, brand marks, typography, colours and more.

Take a good look around, familiarise yourself with it, and use this guide for all things related to Can you Caddie?

For special requests, feel free to drop the Mostly Harmless team a note.

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PROPOSITION

Brief is a platform designed to make finding and hiring creative talent simpler, fairer, and more transparent. Instead of navigating costly recruitment agencies or endless portfolios, businesses can share a brief and connect directly with the right creative professionals. Designers, writers, strategists, and makers gain access to real opportunities, while companies gain a faster, clearer way to discover people who can help move their ideas forward.

It is built to remove friction from the process without removing the craft. Experienced creatives gain visibility and access to meaningful work. Businesses gain confidence that they are connecting with capable, relevant talent. By sitting somewhere between a talent marketplace and a professional network, Brief creates a scalable platform that supports collaboration, rewards creativity, and opens the door for better work to happen more often.

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TARGET AUDIENCE

THE CREATIVE

Name: Sarah, 34, Manchester
Occupation: Freelance Brand Designer

Behaviour:
An experienced independent designer who has built her career through referrals, Instagram visibility, and occasional agency partnerships. Sarah enjoys the freedom of freelance work but finds the search for consistent projects draining. She's seriously considering a switch to full-time employment. She spends time maintaining her portfolio, networking at meetups and online, and responding to job posts that often feel vague or overly competitive.

Hook:
Sees Brief as a way to spend less time chasing work and more time doing what she loves the most - creative projects with businesses that value good design.

Need:
Clear, well-written briefs and attractive job opportunities from serious clients. A platform that removes unnecessary pitching and repetitive applications, allowing her work and experience to speak for themselves.

Opportunity:
Motivated to build a name for herself on the platform. Designers like Sarah set the early standard, helping Brief feel like a place where serious creatives show up and good work gets done.

THE TALENT SEARCHER

Name: Tom, 41, Bristol
Occupation: Founder, Independent Apparel brand

Behaviour:
Tom runs a growing clothing brand with a small team. Marketing, product development, and operations all compete for his attention. He regularly needs design, copywriting, photography, and digital support, but rarely has the time to search through endless portfolios or negotiate with agencies.

Hook:
Sees Brief as a faster way to find the right creative talent and personality. He's pretty hacked off with recruitment consultancies.

Need:
A simple way to advertise a job or share a one-off creative brief, and connect with creatives who understand the sector and can deliver, hitting the ground running without unnecessary BS process.

Opportunity:
Founder-led businesses like Tom’s regularly need creative help but rarely have time to search for it. If Brief proves quick and dependable, he is likely to return whenever a new project or hire emerges, allowing him to scale without the headache and cost of traditional alternatives.