Brand Style Guidelines

The following guidelines outline the core visual elements that make up the Binamu brand identity and visual design system. Follow these guidelines as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms and brand touchpoints.

Stylescape
Logo
Logo with Tagline
Stacked Logo with Color 1 Background
Stacked Logo with Color 2 Background
Stacked Logo with Color 3 Background
Colors
Primary Colors
Color 1 - Red Clay
hex:  #F05023
rgb:  240 / 80 / 35
Color 2 - Bloodline
hex:  #4A1114
rgb:  74 / 17 / 20
Color 3 - Libation
hex:  #1B111E
rgb:  27 / 17 / 30
Color 4 - Haint
hex:  #B4CAC7
rgb:  180 / 202 / 199
Typography
Primary Typeface
Md Lump
By Febrie Setiawan
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Secondary Typeface
Poppins
Google Fonts by Indian Type Foundry, Jonny Pinhorn, Ninad Kale
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Pattern
Pattern Color 1
Pattern Color 2
Pattern Color 3
Pattern Color 4
Sample Applications
Card Deck
Mobile App
Hoodie
Tote Bag