The Club’s typography is set exclusively in Microsoft 365 Cloud Fonts, ensuring consistency and accessibility across all applications. These fonts are natively available in Microsoft Office and do not require downloading or embedding, which guarantees that documents, presentations, and communications display correctly on any device. This approach provides a reliable, professional standard while supporting ease of use for all members and contributors.

The Standard Club Logo is the core visual identity of the Claremont Lawn Tennis Club and must be used for all brand communications outside of the 125th anniversary year. Available in both full-colour and monochrome versions, it uses the Club’s established brand colours of Dark Blue, Light Blue, and Black. This logo ensures long-term consistency and recognition across all permanent applications and will remain the sole official logo from 2027 onward.

The 125-Year Commemorative Logo has been created to celebrate the Club’s 125th anniversary. It is available in full-colour and monochrome versions, including a special 125-Year Gold variant. All versions of this commemorative logo are strictly limited to use in 2026, the anniversary year, and must only appear in connection with anniversary communications and materials. These logos are not part of the ongoing brand system and must not be used beyond 2026.

The Claremont Lawn Tennis Club brand is built around Dark Blue, Light Blue, and Black as the core colours, ensuring consistency across all applications. A commemorative Gold has been introduced only for the 125th anniversary and is to be used exclusively alongside the anniversary logo. This gold is not part of the ongoing Perpetual brand palette and must not be applied beyond the anniversary context.