BRAND ASSETS

The following information outlines the core visual elements that make up the FIND YOUR JOY · McKinley County brand identity and visual design system. This page is a supplement to the Brand Identity Standards PDF provided. It is important to follow these recommendations as well as the Brand Identity Standards as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.

THE BADGE
THE BADGE
BRAND COLORS
BRAND COLORS
OBSIDIAN
hex:  #3A3936
rgb:  58 / 57 / 54
cmyk:  67 / 61 / 64 / 54
pantone:  447 C · Black 6 U
GOLD SHELL
hex:  #BF8B2C
rgb:  191 / 139 / 44
cmyk:  24 / 45 / 100 / 4
pantone:  4026 C · 1245 U
TURQUOISE SKY
hex:  #16BECF
rgb:  22 / 190 / 207
cmyk:  70 / 0 / 20 / 0
pantone:  3115 C · 3115 U
GRAY DAWN
hex:  #CFD1D2
rgb:  207 / 209 / 210
cmyk:  18 / 13 / 13 / 0
pantone:  Cool Gray 2 C · Cool Gray 1 U
LIGHT SUMAC
hex:  #FCEED3
rgb:  252 / 238 / 211
cmyk:  1 / 5 / 18 / 0
pantone:  9184 C · 9184 U
TYPOGRAPHY
TYPOGRAPHY
PRIMARY TYPEFACE
League Spartan
Google Fonts by Matt Bailey, Tyler Finck

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*()?+

SECONDARY TYPEFACE
Domine
Google Fonts by Impallari Type

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^ &*()?+

BACKGROUNDS
BACKGROUNDS
LIGHT SUMAC TOPO BACKGROUND
Drop Image
GOLD SHELL TOPO BACKGROUND
Drop Image
TURQUOISE SKY TOPO BACKGROUND
Drop Image
OBSIDIAN TOPO BACKGROUND
Drop Image
GRAY DAWN TOPO BACKGROUND
Drop Image
PATTERNS
PATTERNS
LIGHT SUMAC MARK PATTERN
Drop Image
GOLD SHELL MARK PATTERN
Drop Image
TURQUOISE SKY MARK PATTERN
Drop Image
OBSIDIAN MARK PATTERN
Drop Image
GRAY DAWN MARK PATTERN
Drop Image
THE COMPASS MARK
THE COMPASS MARK
THANK YOU

For any further questions regarding logo and visual brand usage for McKinley County · Find Your Joy, feel free to contact the Lm. team at

hello@leighton-moon.com