FISH SH!T Brand Guidelines

SH!T-IFY GUIDE

We love the shout-outs, but seeing Fish Sh!t used the right way matters. Before you reference us anywhere public (or semi-public), take a minute to review these brand guidelines so everything looks, sounds, and smells exactly how it should.

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LOGOS

Never redraw or alter the logo, including placement and size and relationship of its letters. Use only authorized supplied logos including the ®.

CLEAR SPACE

Always maintain a clear space around the Fish Sh!t logo to protect the logo from distracting graphics or typography. Measure clear space by the height of one letter in the Fish Sh!t and divide in half for clear space around the mark.

MINIMUM SIZE

The Fish Sh!t logo reproduces well at almost any size. Going too small, however, can damage the logo’s integrity and effectiveness. Never produce the logo smaller than 1 1/2” wide.

Primary Logo

Kevin posted up on a toilet in a bubble, surrounded by coral, casually reading Soil Weekly.

When to use this logo:

Primary Logo®

Primary Logo® with red eyes

Golf Logo

Kevin posted up on a toilet on a putting green, reading Golf Weekly, with a Fish Head Farms flag, golf ball and cup at his feet.

When to use this logo:

Golf Logo® with Organic Soil Conditioner

Golf Logo®

Agriculture Logo

Kevin posted up on a toilet among cornfields, green beans, soybeans, and exposed roots reading Soil Weekly.

When to use this logo:

AG/Soy Logo® with Tagline

AG/Soy Logo®

Turf Logo

Kevin posted up on a toilet among grass and shrubs, reading Turf Weekly.

When to use this logo:

Turf Logo®

Kevin

Rules are flexible, but Kevin is not.

Kevin the fish is the Sh!t, and you’ll see him on the toilet in various approved looks, often posted to our socials.

If you want Kevin branded for product promotion, please reach out and our designer will handle it.

Do not dress Kevin up or create new versions without team approval.

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FONTS

Typefaces

Stick to our approved typefaces. They’re bold, legible, and already doing the work. Introducing random fonts waters down the brand and turns it into sh!t instead of the Sh!t. Stick to these approved, licensed typefaces across print and digital materials.

USE FOR HEADLINES

Geist Regular