The mark is a hand-drawn organic representation of a horse and a water brook in a negative space. The flowing curves of the creek are smoothly merged with the lines of the horse, resulting in a harmonious and balanced composition. The use of negative space and hand-drawn motifs lends the logo a natural and authentic vibe, suggesting a deep connection with the Oklahoma's wild beauty.
Whiskey Gap Ranch
Whiskey Gap Ranch
Whiskey Gap Ranch is a business located in Adair, Oklahoma, that provides exciting horse trail rides and lessons. The name "Whiskey Gap" refers to a historic creek in the county, and they aim to bring the sense of adventure and excitement to their guests through horseback experiences.
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Logo Design
Main Logo
Monochromatic versions
Monochromatic versions
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Colors
Primary Colors
Sweet Brown
hex: #6B432F
rgb: 107 / 67 / 47
cmyk: 35 / 68 / 81 / 55
Sierra
hex: #965E42
rgb: 150 / 94 / 66
cmyk: 26 / 61 / 73 / 33
Santa Fe
hex: #AB6B4B
rgb: 171 / 107 / 75
cmyk: 21 / 58 / 70 / 24
Moroccan Sky
hex: #C17954
rgb: 193 / 121 / 84
cmyk: 15 / 55 / 68 / 15
Secondary Colors
Muted Sea Green
hex: #7EADAD
rgb: 126 / 173 / 173
cmyk: 53 / 14 / 30 / 7
Jungle Mist
hex: #B1CECE
rgb: 177 / 206 / 206
cmyk: 35 / 8 / 20 / 20
Mabel
hex: #CADFDF
rgb: 202 / 223 / 223
cmyk: 25 / 4 / 13 / 0
Zircon
hex: #E3EFEF
rgb: 227 / 239 / 239
cmyk: 13 / 1 / 7 / 0
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Behind the Logo
Mark narrative
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Moodboard
"Ride into adventure at Whiskey Gap - Where the creek meets the trail."
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Logo Presentation
Carved logo on a piece of plywood
Wooden Logo Mark
