Alsinnare Brandpage

The following information outlines the core visual elements that make up the Alsinnare brand identity and visual design system. Follow this brand guideline as closely as possible in order to correctly apply the brand assets in a clear and consistent way across all platforms.

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Logo

Single color

Always maintain ample contrast between the background and the logo.

On color

When combining the logo with brand colors, always ensure there is ample contrast in color pairings. The following examples are approved combinations.

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Colors

Our brand is underpinned with a distinctive colour palette designed to be used as a key element within our visual toolkit.

Primary Colors
Woodsmoke
hex:  #101312
rgb:  16 / 19 / 18
Gunsmoke
hex:  #858786
rgb:  133 / 135 / 134
White
hex:  #FFFFFF
rgb:  255 / 255 / 255
Secondary palette
Black
hex:  #0D100F
rgb:  13 / 16 / 15
Silver
hex:  #C6C7C6
rgb:  198 / 199 / 198
Dark Gray
hex:  #636464
rgb:  99 / 100 / 100
Grey
hex:  #828484
rgb:  130 / 132 / 132
New Color
hex:  #8C8C8C
rgb:  140 / 140 / 140
New Color
hex:  #848C8B
rgb:  132 / 140 / 139
New Color
hex:  #333434
rgb:  51 / 52 / 52
New Color
hex:  #424444
rgb:  66 / 68 / 68
New Color
hex:  #444C4A
rgb:  68 / 76 / 74
New Color
hex:  #242C2A
rgb:  36 / 44 / 42
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Typography
English Font
Open Sans
Google Fonts by Steve Matteson
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+
Arabic Font
السناري العالمية
By Luc(as) de Groot
نحن هنا لتقديم حلول شحن موثوقة ومبتكرة تلبي احتياجات عملائنا في السودان. دعونا نساعدكم في تحقيق أهدافكم التجارية! 🚚💼
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Brand Strategy
Brand Strategy

Our brand is more than just our name and our logo. It’s about who we are, what we do, and what we stand for.

Brand Purpose

To help people create iconic brands, so that they can leave a legacy.

Vision

The most practical and focused resources on branding, strategy and design.

Mission

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Core Values

Core beliefs that shape our internal culture and are expressed to the world. Our values are critical to the existing and future developments of the brand.

Passion

Be passionate about helping others succeed.

Quality

Always strive to provide the best solution.

Creativity

Leverage creative thinking and imagination.

Brand Positioning

To be the world’s leading resource for branding professionals.

Company Founder


Startup CEO

Small Biz Owner

Corporate Executive

Needs

Professional guidance in creating a brand from scratch. Tools and resources to maintain brand consistency. Content that helps in understanding the branding process.

Wants

To establish a strong identity for their brand. To get access to resources and guidance on branding. To differentiate their brand in a competitive market.

Agency Owner

Boutique Agency Owner

Digital Marketing Agency Owner

Creative & Design Agency Owner

Comprehensive courses that cover various aspects of branding. Resources and tools to train their team in branding. Case studies and real-life examples to illustrate successful branding strategies.

To offer a wide range of services to their clients. Advanced industry knowledge to stay ahead of competitors. Networking opportunities with other branding professionals.

Freelance Designer

Aspiring Freelancer

Transitioning Freelancer

Specialist Designer

Affordable and accessible learning materials on branding. Practical guides and templates for everyday branding tasks. Community support from other creatives in the field.

To enhance their branding skills to to be able to offer more services & charge more. To build a personal brand that attracts more clients. Insights into the latest trends and techniques in branding.

Brand Personality

A unique set of characteristics that make our brand feel truly human. We strive to maintain this personality in all of our communications.

Insightful

We love knowledge and creativity because we care about people and their business success. We’re commitment to understanding and applying wisdom in every aspect of branding, ensuring that clients receive informed and intelligent guidance.

Innovative

As a secondary Creator archetype, the brand's innovative nature shines through its disdain for mediocrity in vision or execution. Alsinnare's innovative personality is evident in its pursuit of original and creative solutions, aiming to help clients create brands of enduring value

Brand Voice

We speak like a friend, not a corporation. We're always ready with a warm welcome, whether you're a first-time visitor or a regular. We're truly passionate about pizza. Our enthusiasm shines through when we talk about our delicious creations and the joy they bring. Pizza is for everyone, and we want everyone to feel welcome. We use language that's inviting to all.

Authoritative

We always base our guidance on facts and proven wisdom. We strive to exude confidence and expertise in every piece of communication. This voice ensures clients feel confident and satisfied.

Motivational

We aim to spark imagination and creativity in our audience. We push clients to realize their potential in creating strong brands. We aim to uplift designers and energize their creative spirit.

Brand Tagline

Connect Markets, Deliver Quality.